This looks like a job for
Hero's Formula!
sqrt(s(s-a)(s-b)(s-c)), we want the stationary point, which will obviously need to be a maximum, substituting in s = 1/2 (a+b+c), and a=3, b=3+k, and c=3+2k, and simplifying a little we get.
3/4 sqrt(-k4-4k3+6k2+36k+27)
Recognizing that we just want the stationary point of this, and the form of the derivative of the sqrt(f(x)) is C f'(x)/sqrt(f(x)) for some constant, the zeros will be isolated in the numerator. Thus will be the same as the zeroes of
-4(k3 + 3k2 - 3k - 9), which has three zeroes at -3, and plus/minus sqrt(3).
The area of the triangle
3, 3+sqrt(3), 3+2sqrt(3) is 3/2 sqrt(9 + 6sqrt(3)) = 6.6055...
There must be a better way to do this, because using Hero's formula directly is always heinous and way more complicated than it needs to be just as a rule of thumb, though the result itself is interesting.