Loved is a narrative-focused platforming Flash game that was developed by Alexander Ocias. You play as a nameless character who is given commands by a disembodied voice. Obey their commands as you progress through the game and you're given compliments and a clean environment. Disobey their commands and you're given insults and a corrupted environment. The ending is determined by how often you follow the disembodied voice's commands.

keithPlayzStuff in this run goes for the "Good Girl ending", where the voice's commands are mostly followed, and beats it as fast as possible, often clipping through ceilings and floors.